The verdict is in: in the land of Panda, fresh content is king. Everybody and their mother (and even their grandmother) is weighing in on this recent algorithm change from Google. But the question remains – how fresh is your content? If it isn’t – what are you going to do about it?
I know that churches in particular can be guilty of “stale” content. Many churches think websites are things you create once and then never touch again, except for the rare “news” update. They don’t see their web presence as an ever-evolving process of continually updating and improving. But that’s exactly what Google is looking for.
Why Fresh is Best
Why? Because that’s what people are looking for. People don’t want to know about what your church was like in 2001 – they want to know what it’s like now.
Of course, many churches might be wondering why they should care about what Google thinks. And to some extent, that’s a valid point. For some churches, SEO is simply not worth worrying about. But this is about more than SEO. It’s about delivering the kind of content people are looking for.
Pitch the Leftovers and Start Blogging
So, the real question is – how are you going to deliver the fresh content people are looking for? In some ways it depends upon your social media goals, but I would argue the easiest and most effective way is through blogging. If you don’t have a blog set up as a part of your church website, you should look into it as soon as possible. Blogging is great because it allows you to give short snapshots of the wonderful things happening at your church, all the while delivering quality fresh content people want. It also gives people a reason to return to your site again and again.
Don’t have time for blogging? You could install Twitter and Facebook feeds on your church website and just focus on those, which won’t impress Google, but will make your parishioners happy through the regularly updated info they provide. This option is great for churches with very limited resources (when it’s basically just the pastor tweeting, for example!)
So, what will your strategy be for delivering fresh content and making the Panda happy? Share in the comments below.