If you think your church website needs a little help, or maybe a total makeover, it’s best to think Biblically about the process. And if you’re someone in the church, you’re initial reaction is probably – Duh! But I mean something very specific by thinking Biblically. Here’s what I have in mind.
The Bible contains many stories that take place in some of the most beautiful and scenic places in the whole world. Sometimes the setting is the entire cosmos, with all the host of heaven singing and praising God. Now pull up your church website. Do the visuals there make you think of God’s speaking the universe into being in the creation narrative, of God telling Abraham in Genesis to look up at the stars and count his descendants, of the scenery in and around Israel and Palestine, of John’s wildly visually striking account in Revelation?
No? Well, why not?
There’s two points there I want to highlight: the story aspect and the aesthetic aspect.
A great deal of the Bible is narrative, stories that engage us in the history of redemption. Does your church website tell that story? Does it relate how your church participates in the history of the church universal? Or is it more like the books the law and other more treatise-like portions of the Bible? I’m not knocking those – of course there is a time and a place for everything. You need to have basic information about your church on your website – no one’s arguing about that. But it’s all about how you present that information and tell the story about your church. Set the scene for what the life of your church is really like the way the Bible does for the Christian story – by visually striking images.
I think that the aesthetics, the raw images that the Bible evokes, can be great guides for church web design. We as humans are drawn to beauty, to symmetry and proportions and simple, uncluttered design. I don’t think that’s a coincidence. “The heavens declare the glory of God” (Psalm 19:1). Why would you want anything less for your church website?
Yes, it can be tough getting great images and simple design for your church website, but there’s a good chance that someone in your congregation, or a person they know, has some art background or photography background. Ask them to take fresh and unique photographs for your website. Engage people with images that will be unforgettable, that display how your church fits in to the Biblical story. It’s worth it.