Whether you have already started using social media to promote your organization and interact with followers, or if you are considering doing so, there are many great reasons why you should outsource your social media management. While it’s tempting to think you can manage it yourself, or put someone else in your organization in charge, that might not be the best plan for your communication needs. Here are just 3 among the many reasons why you should outsource your social media to a professional:
- Save time. You don’t need to be reminded that your time is precious. You already have so much going on, and though you might be the type of person who takes on new responsibilities because you love the challenge, you probably want to pass on managing your organization’s social media presence. Keeping up with all the interactions your various accounts will have (if managed well) takes a lot more time than you think. Add to that the time required to monitor your online reputation and respond to bad reviews, and you’ve got a recipe for long nights and weekend hours. If you (or the person you would put in charge) are not willing to manage your social media 7 days a week, you should definitely outsource.
- Save Money. Wait, you might be thinking. Wouldn’t it be cheaper to try to keep things in-house? Probably not. You’d either need to hire someone to manage your social media, and pay their salary and benefits, or add to the responsibilities of someone else, which as I just said is not a good plan. Plus, you need special applications to properly monitor what people are saying about you, which costs money on a monthly basis. On the other hand, outsourcing can be relatively inexpensive, and is definitely worth it in terms of the opportunity cost of time spent on Facebook and Twitter instead of the important work your organization is doing.
- Save Stress. Do you know the best time to tweet for the highest clickthrough rate? Or the best way to respond to a negative review? Do you have the knowledge, skill, and tools you need to produce the best results with social media? Or would you just be shooting in the dark? You’re an expert at what you do, and people rely on your expertise and experience, but it’s okay that you’re not an expert in social media. Rely on my services, or those of someone else, for the most effective social media presence, and leave the stress behind!