So you know those Facebook “like” buttons you see pretty much everywhere nowadays? As I’ve said, if you’re a Facebook user, clicking on that “like” button means that whatever that organization posts will now show up in your newsfeed. But “liking” a page can be used for much more than that. It can also be a great way to make new connections with other organizations and maybe even get a few “likes” yourself. Here’s how.
First, you have to create a Facebook page for your organization. Once you’ve started to build up a following, check out the Facebook pages of other organizations that are similar to yours. Be sure you’re logged in to Facebook as your page (it wouldn’t be terrible if you were logged in on your personal account, but it won’t quite have the same effect). Then, go ahead and hit the “like” button.
Now, that organization will see that your page, and thus your organization, publicly likes them and wants to receive their updates. This can be a great way to create new connections and conversations, and as I said earlier, you just might get “liked” back! It’s also a great way to get the word out about your page, because others will see that you “liked” an organization they’re interested in, which might mean they’re interested in you as well! Plus, you now will receive all the updates from the organizations you “liked” in your page’s newsfeed, which can be a really convenient way of keeping tabs on what other organizations are up to. Who knows how these new connections will benefit you?