When considering whether, or how, to use social media at your church, you might be wondering what sort of benefits you will receive by doing so. Of course, there are the direct and easily observable benefits, which I’ve written and spoken about before. More than those obvious benefits, however, are the intangible benefits you’ll receive. I’m referring to what using social media says or implies about the nature of your church. And this is especially important for people who are “church shopping” and considering whether or not to make your church their church. Social media can make all the difference in this regard.
Here’s what using social media really says about your church:
- Young adults belong here. Sure, social media has been embraced by every age demographic imaginable (except for babies, whose tweets would be unintelligible :). However, it’s widely known that middle school, high school, college, and early career young adults are among its most heavy users. By using social media, you’re saying to that demographic, which seems to be particularly lacking in many churches, that they are welcome there, that you are interested in some of the same things they are. If I’m looking at a church website and don’t see any links to social media, I definitely would have to think twice about attending there.
- You’re open to change. Of course, you have certain non-negotiables when it comes to the life and faith of your church. But using social media shows that you are open to new ways of doing ministry and reaching people where they are. This open attitude is definitely appealing to those considering becoming a part of your church.
- You’re proud of your church and want to show it off. Having an online presence through social media means that you want to share the life and worship of your church with the world at large. It says, “We’re doing good things here. Check us out!”
- You want to be a part of the conversation. You know that conversations are happening everywhere online, and using social media says that you want to be a part of them. You don’t just expect people to come to you and become a part of your conversation. You care enough about the conversations of others to be involved in them, which gains the respect of both individuals and the community at large.
Those are just a few of the intangible benefits that come from using social media. Share more that you can think of in the comments, “like” my page, and follow me on Twitter @adambowersmedia for more helpful tips!