First of all, welcome to my blog! In this and future posts, I will highlight and give greater insight into the importance and potential uses of Social Media for your church, nonprofit, or business.
This first post is about why your church can’t wait to implement Social Media as an essential part of its day-to-day ministry.
Here’s the old way of doing things, the way things have always been done: church communication has been mainly been a one-way street. On Sunday mornings, the church bulletin and announcements during the service communicate information one way. These announcements include upcoming events, sermon series, outreach opportunities, youth events, and other important information. But that’s usually as far as it goes. You don’t know if people in the congregation read the bulletin or were listening to the announcements. They might have missed something crucial that they really wanted to take part in. The one-way street suddenly becomes a dead end. And that’s the people IN the church!
Those outside the church who are considering becoming a part of your congregation likely won’t find out about those events at all, unless they take the extra effort to go to your website.
So what if there was a way for people both in your congregation and those considering joining to get easy access to the most important information about your church, and have the ability to connect with you and one another in the process?
Social Media (Facebook, Twitter, and others) is the answer. Information no longer travels down one way streets or gets stuck in a dead end. Using Social Media creates connections between people, information, and ideas in a way you never thought possible. It allows your church to have a vital presence in people’s lives. It’s not about the Sunday morning bulletin anymore. It’s about receiving a status update from your Facebook page that people then “like,” showing they are connected to the mission and life of your church. It’s about those in your congregation “retweeting” or sharing a meaningful message or link from your church, which all of their followers will then see and be impacted by.
Social Media is about being the Church in the world. It’s about Proclamation and sharing the Good News your ministry is all about, not just on Sunday morning, but every day, in every place people in your congregation may be.
Thanks for visiting my site. “Like” my page to receive updates whenever I make a new blog post. Contact me today if you’re interested in creating a Social Media presence for your church, nonprofit, or business. Thanks for reading, comments always welcome! Don’t forget to follow me on Twitter!